About the founder
Nadia Wu is the founder of Fortitude Sports Media Consultancy — an independent sports marketing firm connecting forward-thinking brands with the world's most powerful football platforms.
With over 15 years of experience spanning elite club football, global sports media, and Asian market development, Nadia brings a rare combination of insider knowledge, commercial acumen, and cross-cultural fluency to every client engagement.
She spent four years at Juventus Football Club in Turin as International Business Manager, leading commercial partnerships across Asia — from sponsorship activation and summer tour management to player media coordination that delivered exposure to over one billion Chinese television viewers during the Italian Super Cup in Shanghai.
She then joined IMG as APAC Sales Director, representing marquee football properties including the Copa Libertadores, CAF, and the German FA across Asia-Pacific — working across every layer of the commercial football ecosystem.
A holder of the FIFA Master (CIES — England, Italy, and Switzerland) and a Master of Education in Sports Management, Nadia speaks seven languages — Mandarin and Hokkien natively, English and Italian fluently, with working knowledge of French, Japanese, and Korean.
Beyond the boardroom, she is a third-degree karate black belt and former national-level competitive athlete — disciplines that have shaped her approach to strategy, pressure, and performance.
Fortitude was founded on a simple belief: sponsors deserve an advisor who is genuinely on their side — one with the relationships, the market knowledge, and the cultural fluency to make things happen.
Quality First
We deliver exceptional results in everything we do, ensuring your satisfaction at every step.
Expert Care
Our experienced team brings skill and passion to every project, no matter the size.
Real Results
Proven outcomes that speak for themselves and make a meaningful difference for your business.